A couple of months ago when discussing the subject of football sponsorships by binary options brokers, we had commented how “the most successful and strong among the binary options brokers are already seriously contemplating the next stage of their expansion by actually attempting to go public through Initial Public Offerings.”
It appears that this prediction is now finding practical implementation if we are to believe the persistent rumours that one of the most prominent binary options brokers, namely Anyoption, has already taken steps through the hiring of a specialized investment services advisory company in order to get listed in the London Stock Exchange as of February next year.
Through publicly listing its shares for trading on the London Stock Exchange Alternative Investment Market (LSE AIM), Anyoption, which is expected to submit the relevant letter of intent to the LSE AIM in December 2014 for a £150 million IPO, is hoping to then be able to allocate about £30 million for funding its planned acquisitions of online advertising companies in the US, EU, Australia and Japan, a move that will greatly help it expand both its business as well as client base.
Accounting for a reported market share of 20%, Anyoption is rightly currently being considered as one of the biggest binary options brokers, having hundreds of thousands of active and loyal users and recording several millions in revenues month after month. Professionalism and reliability has made Anyoption hugely popular and successful, also aided by the fact that both is its website and mobile applications are fully localized in several languages, and customers can rely on the support and guidance of a customer service team of professionals provided on 24/7 basis.
Remarkably, Anyoption has been around for almost as long as there have been binary options, but it received its CIF license and thus became regulated by the Cyprus Securities and Exchange Commission (CySEC) in 2012. Ever since it has kept expanding and growing, capturing a very significant market share when it comes to the “pure” binary options online retail trading segment. One of the company’s strongest points is the fact that unlike most of its rival brokers, who operate on ‘white label’ platforms from binary option platform providers such as SpotOption, Tradologic or TechFinancials, Anyoption uses its own proprietary platform, allowing it greater flexibility. Indeed, as we have already remarked “this gives the company the ability to tailor the trades they offer to the specific requirements of the asset being traded”, thus allowing it to be more effective and efficient.
The imminent listing of Anyoption’s shares on the London Stock Exchange can also be regarded not only as proof of the company’s good standing and successful track record, but as a recognition and applaud of the fact that Anyoption has since its inception being running its business “along a different model to the one employed by most other companies.” As we pointed out in our anyoption binary options broker review, this choice has “helped them to differentiate themselves in an industry where increasingly every other company looks the same.”
